Apple updates guidelines to ban nudify apps masquerading as regular apps to pass review

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Apple app store   iconImage Credits:Bryce Durbin / TechCrunch

5:56 AM PDT · October 19, 2026

Apple tightened its developer guidelines implicit the play to prohibition apps that usage AI to make violative content, arsenic good arsenic those that masquerade arsenic regular apps to walk the App Store reappraisal process and past crook into nudify apps, oregon aboveground those features prominently.

The institution updated its guidelines with beardown connection astir AI and user-generated content, and however app developers should see capable preventative measures to mean objectionable oregon violative content.

“Apps that big user-generated contented are required to filter objectionable material, springiness users a mode to study violative content, and fto users artifact abusive accounts. Apps containing hidden oregon undocumented features are besides prohibited connected the App Store, including apps that misrepresent their intent during reappraisal and lone uncover harmful capabilities — specified arsenic “nudification” — aft approval, a maneuver commonly known arsenic bait-and-switch,” the institution said successful a blog post.

Apple said that it volition region apps that adhd features not contiguous successful the mentation submitted for App Store review.

The iPhone shaper has besides updated the connection successful its ineligible conception to reenforce that it volition barroom apps promoting quality trafficking and exploitation of children.

Apple said past twelvemonth its reappraisal process blocked implicit 150,000 apps from reaching users, and removed 193,000 developer accounts connected relationship of fraud and abuse.

In July, San Francisco ordered some Apple and Google to clean up and delete nudification apps from their app stores. City Attorney David Chiu accused the companies of profiting from these apps done store fees. And successful April, a Tech Transparency Project study indicated that some tech giants’ stores hosted aggregate nudify apps, immoderate of which were rated arsenic suitable for minors.

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Ivan covers planetary user tech developments astatine TechCrunch. He is based retired of India and has antecedently worked astatine publications including Huffington Post and The Next Web.

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