Hiyd is a health tracker that attaches to the watch you already wear

If you’re a ticker enthusiast, you astir apt don’t privation to speech your prized timepiece for a bulky fittingness tracker. But Hiyd laminitis Salah Batroukh doesn’t deliberation radical should person to sacrifice manner for function.

“We don’t deliberation that wellness tracking needs to beryllium this overly conscious determination wherever you person to alteration thing astir the mode you look,” Batroukh told TechCrunch. “That’s the ethos of the full company. Our program is to physique retired this merchandise ecosystem of invisible wellness tracking.”

Hiyd’s archetypal instrumentality to marque wellness tracking look cooler is simply a small, slim disc that attaches to the backmost of your ticker via microsuction, a worldly exertion that allows the sensor to beryllium flush nether your ticker without magnets oregon adhesive. That way, it won’t permission immoderate residue oregon messiness with the mechanics of watches that support clip utilizing magnets.

“Microsuction is fundamentally a textured silicone, with hundreds of tiny pockets per quadrate inch molded into a pliable sheet. So erstwhile you property connected it, it pushes aerial retired of each those pockets, and you extremity up with a vacuum — conscionable similar accepted suction cups but scaled down incredibly,” Batroukh explained. “It works incredibly astatine stopping shear forces, but a small spot of prying allows it to popular close off, which is perfect for us. It’s besides incredibly bladed astatine conscionable 0.3 mm with our manufacturing processes.”

Image Credits:Hiyd /

According to Batroukh, the sensor, which measures 2.7 mm heavy and weighs 7 grams, collects biometrics akin to those of starring wearables, including bosom rate, bosom complaint variability, slumber staging, movement, calories burned, and VO2 max estimations, past syncs to an iOS oregon Android app. In bid to fine-tune the sensor, Hiyd’s squad is filming themselves doing assorted activities, past labeling those information sets to bid its AI.

“We spell for a locomotion and say, ‘This is idiosyncratic walking, this is idiosyncratic jogging, this is idiosyncratic running,’” helium said. “The 1 happening that AI is truly bully astatine is information analysis, truthful we tin fundamentally acceptable a batch of heuristic investigation into our sets truly quickly.”

On its app, Hiyd is besides moving to incorporated nutrition tracking. The extremity isn’t to number calories, but alternatively to assistance users glean insights astir however their eating habits interaction their slumber prime oregon workout performance.

“What we volition bash is accidental like, ‘Hey, connected days wherever you enactment retired astatine 10 p.m. alternatively of 10 am, your slumber prime is really worse,’ and that’ll beryllium circumstantial to you,” helium said. “Or it’ll say, ‘Hey, we deliberation you had a little heavy slumber past nighttime due to the fact that you had a portion of barroom earlier you went to bed, and the sweetener affected it.’”

Image Credits:Hiyd /

Batroukh spent astir 7 years arsenic a manufacturing plan technologist astatine Apple, a institution synonymous with iconic hardware. But helium wanted to cognize if helium could plan thing large without the enactment of a planetary marque and a multitrillion-dollar marketplace cap.

“One of the reasons I near Apple was a batch of the products became a small spot much astir being an Apple product, alternatively than being thing for the customer,” helium said. “[Hiyd] gives maine the accidental to bash the nonstop opposite.”

Batroukh is joined by chap founders Omar Shakir, an experienced mechanical technologist who is the startup’s CTO, and Mahamad Charawi, who is its caput of software. (Charawi antecedently co-led the Y Combinator-backed startup Laudspeaker done its sale.)

Hiyd is bringing its tiny sensor to the large signifier astatine TechCrunch Disrupt, wherever the institution is competing arsenic 1 of the apical 20 companies astatine Startup Battlefield connected Wednesday. (Don’t miss retired connected the action.) In November, the institution plans to motorboat a Kickstarter. So far, implicit 16,000 radical person made deposits to unafraid Hiyd’s archetypal units.