Netflix to lay off 1,000 staff amid intensifying competition for user attention

Netflix is laying disconnected astir 6% of its worker base, oregon adjacent to 1,000 staff, the institution confirmed to TechCrunch.

The streaming elephantine said astir of the cuts would impact its product, tech, legal, and quality resources departments. The institution said it volition “continue to put aggressively successful precocious interaction areas” to amended its service, and stated it is connected way to present its full-year forecast.

Netflix had 16,000 full-time employees arsenic of the extremity of past year, according to its annual filing with regulators.

The Wall Street Journal archetypal reported the news, citing an interior memo sent to employees.

“Our mission—to entertain the world—is ambitious, and delivering connected it requires america to beryllium disciplined astir wherever we prioritize our radical and resources,” the Journal cited the company’s co-CEOs Ted Sarandos and Greg Peters arsenic penning successful the memo.

The layoffs travel successful the aftermath of a protracted bidding war for Warner Bros Discovery’s streaming and workplace businesses that Netflix mislaid to Paramount Skydance earlier this year. Netflix ostensibly saw large imaginable successful Warner Bros’ assets, which see its studios, HBO, streaming platforms, games, and TV networks specified arsenic CNN and HGTV.

Long the ascendant TV app, Netflix has successful caller years faced intensifying competition from the likes of YouTube, TikTok, Instagram and societal apps to pull and support users’ eyes. According to reports from assorted marketplace probe firms, societal apps similar TikTok are catching up to Netflix erstwhile it comes to idiosyncratic engagement, and YouTube is said to person surpassed Netflix successful mean regular viewing successful 2025.

The streaming elephantine has been trying extensively to extract much worth from its subscribers, raising prices, expanding its ad-supported tier, and investing successful live events and sports, gaming and children’s programming to summation idiosyncratic engagement.

It’s besides stake connected AI-supported features, gaming, video podcasts, and has dabbled successful short-form video content alongside redesigning its mobile app to vie for users’ attraction with societal media platforms.

In 2025, Netflix reported gross of $45.2 billion, and said advertisement gross had risen to implicit $1.5 billion.